Reaper the Malinois is a page solely about a K9’s daily life. In the post that was made on Instagram, his handler talks about neutrality with training and distractions. The photo on the post has Reaper standing there while the handler dangles aluminum cans on a string to try and distract him. The reason that she trains with distractions is because when a clatter stick comes out, which is a bamboo stick that is used to distract a dog that is being told various commands in an attempt to disrupt the communication between K9 and handler. She goes on to talk about not wanting the dog to think that when there are certain distractions being used that he is going to be released to go ballistic on a decoy that is waiting to take a bite. This post might seem like it is based around a working dog, but it can also be put into use on house pets as well. It about building confidence within the dog so that when a situation may arise the dog will not become distracted from the commands given by the handler. This post overall had 1.7k likes with 18 comments which means that the information she is providing her audience is appreciated. For the handler to make a specific profile for Reaper it demonstrates the power of social media. Reaper is a dog that has 49,400 followers and is continuing to grow daily. He has gained multiple sponsorships from companies like Tactipup who sells tactical gear for dogs. The gear consist of collars, harnesses, googles, leashes, and even human apparel. Not only his he a hit on Instagram, he also has a Facebook page and expanding into the new platform of TikTok. If you have time to look him up, check out some of his training videos that include basic and advanced training even though he has already received his Protection Dog Certificate.